Fact 330
On March 1, 2023, Riley Tanaka assembled experiment EXP-2023-02-onboarding-trigger for the mid-segment, with the variant triggering the day-7 onboarding email upon activation rather than on calendar day 7.
Source evidence (1)
000067Mar 1, 2023 / 14:00 UTC-06:00
put the test together. EXP-2023-02-onboarding-trigger. variant is pretty simple: stop firing the "day-7" touch on literal calendar day and key it off activation instead. mid-seg only. hypothesis is week-1 retention moves at least +2 pts if the email lands when they've actually crossed the first-use threshold, not while they're still half-dead in setup. flag is lifecycle_onboarding_trigger_v2. powered it for 2 weeks, target n=400. sent to Daniela for eng review bc the annoying part is gonna be event eligibility + making sure we don't double-send when activation happens late / around the existing scheduler.
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