Fact 309
Riley Tanaka numbered the hypotheses in the “Mid-seg churn spike -- Feb 2023 investigation” Notion doc as: 1) pricing artifact, 2) competitor cycle, 3) onboarding timing, and 4) CS coverage gap.
Source evidence (1)
000015Feb 8, 2023 / 16:30 UTC-06:00
ok so i finally put the hypotheses in the Notion doc in a real order bc people are gonna start referring to them by number if this keeps going. 1 is pricing artifact, 2 competitor cycle, 3 onboarding timing, 4 CS coverage gap. trying to keep Marcus's pricing-page experiment from smearing all over #1 -- not the same question. #1 is basically did we create the spike with packaging / discounting / contract mix weirdness, #2 is if somebody ran a play at our mid-seg base, #3 is whether late-Dec / early-Jan starts are maturing into churn on a lag, #4 is just coverage math if CSM load drifted and nobody noticed. leaning 3 or 4 before 2. 1 still has to be first bc it's the fastest thing to kill.
Message 000015 in history