Fact 42
Any later Helio Start paid-acquisition proposal must combine mature retention status, refund-adjusted cash, and account-level support effort rather than relying only on first-paid, activation, or paid-active status; Owen and Customer Success are responsible for producing that combined evidence.
Source evidence (1)
001789Aug 2, 2024 / 11:45 UTC-05:00
The operating discussion settled the Helio Start boundary. I presented all four mature day-90 statuses: 39 paid-active workspaces, seven canceled workspaces, four past-due workspaces, and two workspaces on billing hold. The result is evidence that bounded organic Helio Start is operating as a real product motion, but I declined Marcus Vail's request to turn the 39 paid-active workspaces into a Q3 paid-acquisition or pipeline claim: 13 of 52 were not paid and active at day 90, the cohort came through the organic pricing-page path, and no acquisition-cost comparison exists. Priya and Tomás agreed that Helio Start remains an organic bounded channel through Q3. Any later paid-acquisition proposal must combine mature retention status with refund-adjusted cash and account-level support effort rather than relying on first-paid, activation, or paid-active status alone. Owen and Customer Success own producing that combined evidence. The settled decision is an update, not a paid test or forecast claim.
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