Fact 325
In v1, the onboarding email "See how teams use Helio" is sent exactly seven calendar days after signup without checking activation state, so activated and unactivated users receive it on the same schedule.
Source evidence (1)
000053Feb 22, 2023 / 14:00 UTC-06:00
Ines walked me through the lifecycle setup. v1 is a little janky tbh. The day-7 email -- "See how teams use Helio" -- is just calendar-day off signup, exact day 7, no check for activation state at all. So activated and totally cold users both get the same thing on the same clock. That's probably fine if all we're testing is top-of-funnel education, but if we're trying to explain the mid-seg churn wobble I don't love that we have a state-blind touch sitting right there in onboarding. Need the send volume + open/click split by activated vs not before I decide if it's real or just ugly config.
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