Fact 373
The Apr. 25 third post-ship mid-segment cohort cut showed week-1 retention 3.4 percentage points above baseline, exceeding the first post-ship cohort’s 3.2-point lift.
Source evidence (1)
000202Apr 25, 2023 / 11:00 UTC-05:00
third post-ship cut came in clean. Apr 25 week-1 retention on the mid-seg cohort is +3.4pts vs baseline, so better than the first +3.2 read and not doing that annoying roll-over thing after the Apr 17 wobble. I dropped it in #growth-investigations and, small thing but not small, called it "the trend" for the first time since Feb instead of "the signal." feels like the 75-200 recut plus backing out the CS auto-nudge mess got us to the real read. still gonna watch another week obviously, but this is the first one that feels actually solid.
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