Fact 85
On April 27, 2023, Morgan Chen suggested using weekly cohorts internally with control limits and clear directional-only labeling, while using quarterly cohorts for external reporting, especially investor and board materials.
Source evidence (1)
000458Apr 27, 2023 / 16:00 UTC-07:00
still think weekly cuts are the right operating view even if the error bars are ugly. we're changing onboarding and activation stuff too fast to wait a full quarter to see if anything moved. by the time the board deck says something clean, the product is already different. Anna Martinez is basically hard no on putting weekly numbers on a board chart -- says the sample is too noisy, won't stand behind a line we can't really defend. i get it. if it's going in front of the board, quarterly cohorts are safer. might split the layers. weekly for us internally, with control limits / clearly marked directional only. quarterly anywhere external, investor/board especially. not elegant but probably the honest version.
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